simplyBrand system Combining the facility of blockchain, AI, and crowdsourcing to finish on-line counterfeiting once and for all. AI Technology & Machine Learning With simplyBrand’s established AI and machine learning technology, our platform can effectively acquire new knowledge and verify counterfeit product data, leading to a a lot of economical thanks to fight counterfeits on-line. Blockchain Technology investment the changeless and distributed options of blockchain technology, simplyBrand can publish the blacklist on the blockchain and effectively cut back the actions of counterfeit retailers by increasing their price of business and making new barriers to their continuing operations. Framework Brands can use the simplyBrand platform to request brand-protection services. Human Layer can directly report counterfeit merchandise, or work with the AI to verify the believability of E-commerce merchandise. Human layer would carries with it crowdsource participants and third-party service suppliers World Health Organization do the social control job. The simplyBrand platform can mix AI, human ingenuity and blockchain technology which can be accustomed produce an changeless “blacklist” of counterfeit product. The Small Business Administration tokens among the blockchain can incentivize human layer to utilize the simplyBrand platform. Small Business Administration Token Human layer can receive tokens as rewards and might either use them to buy whole privileged things on simplyBrand platform or sell them on exchange. Brands should purchase tokens from exchange, and get brand-protection services on simplyBrand platform.
The counterfeit product market has fully grown chop-chop in recent years with the enlargement of E-commerce and combined with the inflated use in mobile devices leading to seventh of world trade being counterfeit products; getting product on-line is changing into easier than ever, therefore counterfeiters are ready to penetrate multiple world markets. in a very analysis conducted by NetNames, a famed firm within the whole protection field, shows that up to eightieth of the product oversubscribed on Taobao, one in every of the largest E-commerce platform in China, are counterfeit product. additionally, till before June one, 2015, Weidian, associate degree associate company of Tencent in China, cleared nearly ten million counterfeit product from their platform, however that solely amounted to zero.9% of the whole product oversubscribed on their platform.
Despite the actual fact that counterfeiting poses vital threats to people, brands, insurers and governments, effective ways haven't been undertaken to tackle this issue. As customers and makes have continued to suffer from counterfeiters, simplyBrand has developed the proper resolution to prevent counterfeiting in world E-commerce permanently.
The simplyBrand platform can mix AI, human ingenuity and blockchain technology which is able to be wont to produce an immutable “blacklist” of counterfeit product vendors offered for the globe to determine, whereas the tokens at intervals the blockchain can incentivize crowdsourced participants to utilize the simplyBrand platform.
The simplyBrand platform for cleansing up E-commerce can follow three stages:
- Identification: E-commerce platforms are going to be scanned perpetually for product information to make associate degree ever-expanding information with variant product profiles;
- Verification: the information are going to be analyzed victimization AI, linguistic communication process, linguistics analysis, image recognition technology and crowd sourcing to verify whether or not a given product is real or counterfeit;
- Enforcement: once a product is decided to be a counterfeit, social control agencies are going to be ready to access the merchandise info, take away sinning product.
Process Flow one
E-commerce platforms are going to be scanned perpetually for product information to make associate degree ever-expanding information with variant product profiles.
Process Flow two
The data are going to be analyzed victimization AI, linguistic communication process, linguistics analysis, image recognition technology and Human layer to verify whether or not a given product is real or counterfeit.
Process Flow three
After a product is decided to be a counterfeit, Third-party are going to be ready to access the merchandise info, take away sinning product pages and report the standing of their work to the platform and claim their rewards.
simplyBrand started to provide big data and AI solution for brands
Anticipated anti-counterfeit demand from existing customers, received RFP
Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
PoC1 Impact Calculator
PoC2 Counterfeit Risk Detector
SaaS application for Brands and Blacklist on Blockchain release
SaaS application for Enforcement Agencies online
Verification - Crowdsourcing online
Integrates 3rd party’s application online